Are you getting a 'check engine light'?
Even though you hear the fuel pump when you turn the key to 'on', I guess if it was me & I had just put a fuel pump in & it wouldn't start unless I sprayed fuel down the TB, I'd probably hook up my fuel pressure gauge to the shraeder vlve on the fuel rail & see if it was reading pressure while cranking the engine. I would see that as a starting point to begin troubleshooting.
Hopefully someone will have a more specific idea to share with you.
(I also realize that you may not have a fuel pressure gauge, but they don't cost an arm & a leg, especially at some place like Harbor Freight, and if you do your own troubleshooting & work, it will come in handy in the future as well.)
Even though you hear the fuel pump when you turn the key to 'on', I guess if it was me & I had just put a fuel pump in & it wouldn't start unless I sprayed fuel down the TB, I'd probably hook up my fuel pressure gauge to the shraeder vlve on the fuel rail & see if it was reading pressure while cranking the engine. I would see that as a starting point to begin troubleshooting.
Hopefully someone will have a more specific idea to share with you.
(I also realize that you may not have a fuel pressure gauge, but they don't cost an arm & a leg, especially at some place like Harbor Freight, and if you do your own troubleshooting & work, it will come in handy in the future as well.)